In 2019, Mastercard announded the “True Name” initiative, making it possible for trans individuals and non-binary clients to choose the name listed on their credit card. Now, Citi is the first major bank to provide their clients with this service.
In a press release, Citi CMO Carla Hassan said, “We’re incredibly proud to launch the True Name feature, through our relationship with Mastercard, because we strongly believe that our customers should have the opportunity to be called by the name that represents who they really are.”
With the True Name feature, trans and non-binary people are able to avail of financial products with their chosen name. During a 2015 study from the National Center for Transgender Equality, 32% of those asked to show an ID that did not match their presentation had negative experiences such as being harassed or denied services.
“Since introducing the True Name feature, we’ve received incredible feedback from our partners and allies within the transgender and non-binary communities on how the capability has eased a major pain point in their lives,” Cheryl Guerin, EVP of marketing and communications at Mastercard said.
Citi made the True Name feature eligible on U.S. branded Citi credit cards starting on October 19. Those who have existing Citi cards can request a card change by visiting citi.com/updatemyname. Citi will also soon be allowing cardholders to submit requests via Citi customer service phone, online or mobile in the coming weeks.
Be the first to comment